Everyone knows all about Facebook. Facebook Is the current king of the social media world, and that doesn’t appear to be changing any time soon. Businesses can use the giant blue social media site for all their needs. But, there are other sites you need to learn about if you want to maximize your businesses’ potential and reach.
Remember, engagement is the name of the game. And, for many people, Twitter is their main source of news and online content. Get involved with your audience on this site by posting and sharing interesting articles or brands. Use this platform to showcase your company’s personality rather than just posting advertisements. If Facebook is king of the social media world, Twitter is the heir to the throne. Interacting with your audience on Twitter is a must.
Think of this website as the professional, grown up version of Facebook. Businesses should utilize the many services LinkedIn provides. From interacting with business partners to searching for potential job candidates, you can do it all on this site. You can use LinkedIn as a professional reference source. Feel free to reach out to partners or competitors, and share business or management philosophies. Having a LinkedIn profile is now essential for those looking for employment as well.
Contrary to popular belief, Pinterest is not just a site to find interesting recipe or design ideas. Pinterest is essentially one big content sharing area. Just like LinkedIn, Pinterest is a great place to interact with other busy professionals and share ideas. Do not treat Pinterest like Facebook. This site is not meant for entertainment or to kill time; it can be very helpful in broadening your company’s horizons.
Once again, interaction and engagement are the main purposes for these sites. If your company has great ideas, then it is important to share them with a mass audience. Developing a personality is crucial for any great business as well. Social media sites may be the best exposure your company can get in the 21st century.